05/09/2008

In the spirit of the branding expertise that BIGSHOT™ has provided clients for nearly 10 years, the full-service, River-Market-based marketing and advertising agency recently completed its own total branding overhaul.

BIGSHOT developed a new logo and color scheme and incorporated them into a completely redesigned website, which launched May 5. The new site includes interactive functionality, such as an agency blog, where directors will post research and commentary on industry and market trends. With fresh new content and collateral, potential clients and partnering agencies will get a taste of what they can experience from working with BIGSHOT. "We consistently provide quality service in either creating, redefining or strengthening our clients' brands," says Jeff Henry, BIGSHOT founder and CEO. "It was only natural to turn our expertise inward and do the same for our own brand."

In addition to the new BIGSHOT brand, the agency has expanded capabilities to include three complete communications packages: Platinum, Premium and Basic, each of which is designed to meet a variety of marketing and advertising needs, from web design, to print collateral, to public relations services.

With a new brand and expanded capabilities, BIGSHOT has also grown its staff, bringing aboard new a new vice president of sales and marketing, Laura Lake, who has more than ten years experience in both online and offline advertising. Lake has written for About.com since 1998 and has her own popular marketing website, lauralake.com.

To get a feel for the new BIGSHOT brand and capabilities, visit www.thinkBIGSHOT.com.

About BIGSHOT

BIGSHOT was founded by Jeff Henry in 1997, and after more than a decade, has grown from a one-man design shop in the back of a West Plaza Rental in Kansas City to a full-service agency situated in the city's River Market district. Henry’s passion for strategic branding through quality programming, design and client service is the driving force behind a focused, energetic and humorous corporate culture