03/02/2008

Bulldog Restaurant and Bar, located at 1715 Main in downtown Kansas City, has employed a new marketing tool to combat the competition in the latest wave of downtown renovations. Bulldog has seen its share of challenges with the latest developments of the Kansas City Power and Light District. While the excitement of the district has created a buzz in the city and more traffic downtown, it would be amiss to say that area restaurants have not felt the heat of competition.

Businesses in the vicinity have encountered the problem of street blockage surrounding the Power and Light District, and many have found it necessary to come up with creative ways to attract patrons. Bulldog did just that.

Truth is, when it comes to entertainment and nightlife venues, where do people go to find upcoming events?

Online.

Bulldog took this into account and recently launched a new website designed by BIGSHOT, a local full–service, integrated advertising agency located in the downtown River Market District.

Dick Snow, Bulldog owner, wanted a fun, cool and culturally relevant website, much like the bar itself. The design is not only creative and fun, which reflects the Bulldog atmosphere, but it also provides information regarding the updated menu and upcoming events.

“Our new website has really upgraded our online branding,” Snow said. “The new design delivers our essential information quickly, and it showcases our presence in the Crossroads Arts District of downtown.”

The technology BIGSHOT implemented for the site enables Bulldog marketing staff to update all of their own content without the assistance of a programmer or designer. This keeps the website content fresh and up-to-date, enticing users to check in often for upcoming attractions.

“Bulldog has turned into one of those great little spots in the Crossroads Arts District where it’s just a lot of fun to hang out,” said Jeff Henry, president of BIGSHOT. “We were able to give Bulldog an innovative and creative design along with the ease of updating copy on their own. We love the site and we’re proud to have the Bulldog as a client.”

The site is really going to drive traffic to this gem of a venue.

BIGSHOT is a full-service integrated marketing and advertising agency that has been in business for over nine years. The agency is pleased to add Bulldog Restaurant and Bar to its growing list of local clients who are benefiting from BIGSHOT's expertise in interactive marketing. BIGSHOT is located at 524 Walnut Street, Suite 340 in the Kansas City River Market District. For more information, visit http://www.ThinkBigShot.com.

Bulldog Restaurant and Bar is a premier upscale bar and restaurant located at 1715 Main Street in Kansas City, Missouri. For more information, visit http://www.KCBullDog.com

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