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Mapping your content to the buyer’s journey

Mapping your content to the buyer’s journey

Posted on August 29, 2016 by

So you’ve decided that your business could benefit from content marketing. Or maybe you already have a blog, and you’re diligently producing content, but you aren’t sure if it’s doing any good, and your site visitors don’t seem to be clicking on your CTAs.   Recognizing the value of content marketing is an important first…

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UX and inbound: two peas in a pod

UX and inbound: two peas in a pod

Posted on August 26, 2016 by

User experience (UX) design methodologies and inbound marketing go hand in hand. A major aspect of UX design is creating clear paths for a user to access information. Inbound marketing takes a very similar approach: As inbound marketers, we lead the user to a business or service by providing them with information that helps to…

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The benefits of starting a blog for your medical practice

The benefits of starting a blog for your medical practice

Posted on August 24, 2016 by

Starting a blog is important for any medical practice looking to improve their lead generation and brand image. A blog can also help build your patients’ trust. Having a successful online presence with regular blog postings can differentiate your practice from your competitors by providing your audience with quality content they are looking for.

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How important is voice search for your business?

How important is voice search for your business?

Posted on August 22, 2016 by

Siri. Cortana. Google Now. Amazon Echo. Your parents. Wise gurus. What do all of these have in common? If you answered, “They serve delicious ham and green bean casserole when home for the holidays,” that’s wrong — just you, mom and dad. But, if you answered, “they’re easy to talk to,” then you’re right!

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How to measure the success of your blog post

How to measure the success of your blog post

Posted on August 19, 2016 by

I don’t need to tell you how important blogs are. You’re reading this blog right now! Obviously, you’re smart enough to understand their importance — especially when it comes to content marketing. Blogs are one of the best ways to drive traffic to your website and generate sales leads, which is why BIGSHOT dedicates a…

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Benefits of dogs in the workplace!

Benefits of dogs in the workplace!

Posted on August 17, 2016 by

If you’ve visited the BIGSHOT Inbound homepage, you probably noticed the dogs and wondered, “What’s up with all these dogs?” Well, one reason is that our talented graphic designer Andrea made some really adorable drawings of our office dogs, and another is that we used these dogs to represent the inbound marketing strategy. Seriously, check…

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