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The unavoidable death of the cold call

The unavoidable death of the cold call

Posted on July 1, 2016 by

My first “real” job out of college was in the newspaper industry as an outbound sales rep. I was offered the job immediately upon graduating, along with three of my classmates. We had the promise of good pay, consistent work, and decent benefits. You might have heard these same recruiting tactics being used during World…

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You’re missing out by not being on Instagram

You’re missing out by not being on Instagram

Posted on June 29, 2016 by

When it comes to new technology and trends, I can usually be categorized as a “late majority” adopter on the curve. It basically took me until 2016 to catch up to 2012. I didn’t purchase a smartphone until a few years ago. I ride a pterodactyl to work. I even still play my old Nintendo…

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How can you sleep at night without an SEO campaign?

How can you sleep at night without an SEO campaign?

Posted on June 27, 2016 by

I lie awake some nights replaying conversations in my head, conjuring up flawless rebuttals to arguments I’ve already lost. I spend other nights analyzing my every action during the previous day, wondering if it was truly necessary to eat that entire large pizza after 8 p.m. Recently though, I’ve found myself thinking about something more…

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Tips for converting leads into cosmetic surgery patients

Tips for converting leads into cosmetic surgery patients

Posted on June 24, 2016 by

The Internet is a marvelous place. It’s the ultimate resource for finding things like power boat shaped like sharks or aquarium coffee tables to buy, or — on a more useful note — self-diagnosing the common cold. In fact, as long as we’re talking medical, there’s something you should know: Over half of the existing…

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The value of testimonials for your business

The value of testimonials for your business

Posted on June 22, 2016 by

Bad news for traditional marketers: It is no longer the era of “build it and they will come” brick-and-mortar storefronts. You now have to prove yourself as a worthy opponent to many large businesses providing the exact same services as you. One of the best ways to help your business stand out is with customer…

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How to find the right keywords for your content

How to find the right keywords for your content

Posted on June 20, 2016 by

Before the summer of 2015, if you had entered the term “just do it” in a search engine, your results would most likely be related to Nike. However, that fateful summer, a young man named Shia LaBeouf was seen in a motivational video screaming “Just do it!” at viewers. To this day, if you search…

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