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3 life-saving blog topic generators to help you spark new ideas

3 life-saving blog topic generators to help you spark new ideas

Posted on October 13, 2016 by

If you’re in charge of writing blogs for your business or medical clinic, there are times you’ll experience dry spells when tasked with developing new blog topics. If your business typically offers just a few products or services, sometimes it can feel as if you’ve exhausted nearly every relevant topic under the sun. Fortunately, our…

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Get more leads from your emails with these guidelines

Get more leads from your emails with these guidelines

Posted on October 12, 2016 by

Email blasts have been used in business for many years now — like, seriously, for an entire generation, isn’t that crazy? — to help spread the word for companies. We bet you get these emails everyday. Want to know more about how an inbound marketing program can grow your business? Contact BIGSHOT Inbound today! In…

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How to match your content to the stages of the Buyer’s Journey

How to match your content to the stages of the Buyer’s Journey

Posted on October 11, 2016 by

We are all about writing about content as it relates to the stages of the buyer’s journey around here. Now, you might be asking yourself, “Why would the bright and creative minds at BIGSHOT choose to dedicate so many different blog posts to this topic?” Well, dear reader, the answer is quite simple: because it’s THAT DANG…

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7 ways to create content that your audience actually wants

7 ways to create content that your audience actually wants

Posted on October 6, 2016 by

The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they…

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How does blogging help attract new visitors and convert leads?

How does blogging help attract new visitors and convert leads?

Posted on October 4, 2016 by

You’ve likely heard that blogging can do great things for your business and online presence. And this is true! Well, sort of. This is sort of true. The simple act of blogging isn’t enough —  not by half. You need to blog well and you need to blog smart in order to see any sort…

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The sides of the brain: analytics and creativity get married in inbound marketing

The sides of the brain: analytics and creativity get married in inbound marketing

Posted on September 29, 2016 by

It’s certainly no secret that the current trend in marketing agencies is the heavy incorporation of analytics and optimization based on consumer behavior. This has been a game-changing adaptation in the field of marketing and it would be difficult to overstate the impact that it has made. As a result, often marketers are thought of…

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