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Kansas City ad agency earns A-list status

Kansas City ad agency earns A-list status

Posted on May 4, 2016 by

As home to some of the largest and most competitive ad agencies in the country, Kansas City is consistently being recognized as the ideal advertising mecca in the United States. Earlier this year, trade publication Advertising Age (Ad Age) recognized Kansas City-based ad agency VML as the #9 top agency on the 2016 A-List. According…

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4 exciting ways to attract new plastic surgery patients

4 exciting ways to attract new plastic surgery patients

Posted on May 2, 2016 by

Plastic and cosmetic surgery procedures are often viewed as luxury services, which can make reeling in new patients challenging, considering the competitive nature of the industry. Just like when marketing any other business, the key to attracting new plastic surgery patients is to learn about and fully understand your ideal target audience so you can…

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4 hot website essentials for your health care practice

4 hot website essentials for your health care practice

Posted on April 29, 2016 by

Having a prominent online presence is essential to attracting new patients and maintaining existing patients for your medical practice. Considering most of today’s patients pay more out of pocket for health services, the Internet has become a vital tool in determining which health care practices are the best based on their services, availability, and online…

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3 reasons to love Twitter’s new timeline algorithm

3 reasons to love Twitter’s new timeline algorithm

Posted on April 27, 2016 by

The term “algorithm” can induce nightmares in the most savvy and experienced of inbound marketers. Just when you think your website finally meets Google’s Webmaster Guidelines to a tee, the search giant rolls out another algorithm update. Just when you think you’ve finally mastered the art of advertising on Facebook, the social media platform announces…

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5 ways to improve patient retention

5 ways to improve patient retention

Posted on April 25, 2016 by

Patient acquisition and patient attraction are usually what most health care practices focus on when trying to maximize ROI, but patient retention is a metric that often falls by the wayside. Retaining patients requires less time and money than attracting new patients, which is why it’s important that your medical marketing practice learns how to…

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3 powerful ways patient testimonials help your medical practice

3 powerful ways patient testimonials help your medical practice

Posted on April 22, 2016 by

When it comes to health care and treatments, people want to hear real stories from real people about their experiences. Was the doctor nice, caring, and compassionate? Was the hospital clean? Did that new health treatment work? Being in good health makes people feel happy and comfortable, and nobody wants to work with a health…

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