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But really, who clicks on banner ads?

But really, who clicks on banner ads?

Posted on May 23, 2016 by

On one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that the Internet banner ad has been around long enough that it can…

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Reaching millennial dads who turn to mobile for advice

Reaching millennial dads who turn to mobile for advice

Posted on May 20, 2016 by

First of all, if you’re as tired of seeing “Millennial this” and “Millennial that” kind of blog posts, you should try out this Chrome extension and take a bite out of the nuisance. Seriously, I use this and it makes me chuckle a lot (Karen, thanks for putting it on my computer when I wasn’t…

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How to use stories to create valuable content

How to use stories to create valuable content

Posted on May 18, 2016 by

The days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more sorry about it. The consumer landscape has changed. If you want to attract consumers to…

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Our three favorite content marketing trends of 2016

Our three favorite content marketing trends of 2016

Posted on May 16, 2016 by

There’s a reason inbound marketers put a premium on content: Content marketing is like a long-con without the deception. Through a comprehensive content strategy (social media, blogs, newsletters, whitepapers), you’re building a lasting relationship with your consumer (and potential consumers), so that in their eyes, you become the trusted and authoritative voice on your industry….

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Choosing the best inbound marketing platform

Choosing the best inbound marketing platform

Posted on May 13, 2016 by

While HubSpot is generally regarded as the undisputed leader for inbound marketing platforms, in recent years there have been a number of competing platforms — including Marketo, Pardot, SharpSpring, and InfusionSoft — to give them a run for the inbound marketing dollar. Once you put an automated marketing tool in place, it’s hard to switch,…

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3 tips to stay sane while grinding out your monthly reports

3 tips to stay sane while grinding out your monthly reports

Posted on May 11, 2016 by

It’s the end of the month (or super early into the beginning of the next month, whatever), and we all know what that means. The monthly end of the month party, you say? Well, sure if you’re into celebrating weird, arbitrary things, but what I’m talking about is monthly reports. Many of us dread monthly…

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