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Best SEO strategies for your medical practice

Best SEO strategies for your medical practice

Posted on September 22, 2016 by

Search engines connect interested readers with relevant content, and optimizing your online presence can help to boost your website’s visibility when individuals search for services and information that your practice provides. Optimizing your web presence requires some serious marketing chops to perform effectively, contact BIGSHOT Inbound for your free assessment today! Finding the right keywords,…

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A last look at inbound marketing with BIGSHOT

A last look at inbound marketing with BIGSHOT

Posted on September 20, 2016 by

I’m leaving, y’all. Take a moment to handle this news as you see fit. When you’re done crying, please read on! Don’t worry, don’t worry. I haven’t given up on inbound marketing. I still think it’s the best option for effectively reaching potential clients and converting them into leads and customers! But, I have different…

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Email subject lines: A good opener improves open rates

Email subject lines: A good opener improves open rates

Posted on September 15, 2016 by

They say you don’t get a second chance to make a first impression, but whoever coined that phrase clearly never met a shape-shifting time traveler with multiple personality disorder. Also, they probably didn’t do a whole lot of email marketing, because the subject line of every email presents a new opportunity to make a fresh,…

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Local search results is getting some more love this week

Local search results is getting some more love this week

Posted on September 13, 2016 by

We’ve written before about the importance of ranking well in local SEO results. Recently, Google has been putting a lot more emphasis on amping up its ability to provide excellent local search results to its users. This is likely due to the fact that local searches make up a major portion of web searches and…

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Marketing trends you want your marketing agency to avoid

Marketing trends you want your marketing agency to avoid

Posted on September 9, 2016 by

I can’t believe some of the tricks businesses have used to market their products or services. Some tactics are downright cringeworthy. Though, the occasional marketing blunder is never as surprising to me as bad marketing trends. As in, marketing tactics that were popular enough that nearly every business and marketing agency were using them, even…

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Why should I care about email response rates?

Why should I care about email response rates?

Posted on September 8, 2016 by

Way too many email experts will explain only half of the importance of maintaining a clean, accurate mailing list. They’ll tell you weeding out disengaged subscribers and removing unused addresses will increase your open rates, and improve metrics overall. But… why? Why is that a good thing? Sure, the percentage of people who open your…

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