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5 reasons you should invest in responsive web design

5 reasons you should invest in responsive web design

Posted on July 27, 2016 by

Responsive web design is a common buzzword used in the marketing world. As the digital landscape changes and smartphones become more ingrained in our society, the importance of a responsive website increases tremendously. If your website is unresponsive in 2016, you could be missing out on numerous potential sales, inquiries, and leads. A responsive design…

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Native advertising: Deceptive gimmick, or viable marketing strategy?

Native advertising: Deceptive gimmick, or viable marketing strategy?

Posted on July 25, 2016 by

According to Native Advertising Institute — which sounds like an oddly specific trade school, but in actuality is something else, presumably — the official definition of native advertising is as follows: “Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.”…

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Dispatches from the intern desk: What I’ve learned about social at BIGSHOT

Dispatches from the intern desk: What I’ve learned about social at BIGSHOT

Posted on July 22, 2016 by

For the last two months, Hannah Armato has been interning in BIGSHOT’s social media department. As her internship winds down, we’ve asked Hannah to jot down some of her thoughts about what she’s learned so far about inbound marketing and agency life. This past year I’ve been second-guessing my marketing degree choice— but as a…

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Pokémon GO and the future of geomarketing

Pokémon GO and the future of geomarketing

Posted on July 20, 2016 by

Everyone on the planet is playing Pokémon GO right now. If you don’t know what that is, I assume you don’t have access to the Internet. Thus begging the question: How are you even reading this blog? Pokémon GO is the new location-based online sensation where you hunt down and catch cute little monsters, Pokémon,…

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A summer of inbound: thoughts from the Intern Throne

A summer of inbound: thoughts from the Intern Throne

Posted on July 18, 2016 by

For the last two months, Spencer Perry has been interning in BIGSHOT’s content department. As his internship winds down, we’ve asked Spencer to jot down some of his thoughts about what he’s learned so far about inbound marketing and agency life. When I saw the application for BIGSHOT’s internship program I learned that there are…

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First rule of inbound? Stop talking about yourself. Second rule? Well, you know how it goes…

First rule of inbound? Stop talking about yourself. Second rule? Well, you know how it goes…

Posted on July 15, 2016 by

The internet has been great for businesses to market their products and services to a wide, active audience. Having a website and presence on social media are excellent platforms for allowing companies to easily connect with their target audience. However, many businesses make a common costly mistake on their websites and social media: talking about…

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