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What is your webite? Serious thought should be given to this question whether you are considering a re-design or simply updating aspects of it.
Interactive creative professionals have long been championing the need for a scaling down and increased understanding of what actually makes a good website. This is obviously somewhat open to discussion, based on the project, but some things remain consistent regardless of the project.
1. Have an idea: This cannot be stressed enough. If there is not a central theme to your site, there is no point in having it. What is it's purpose? Is there one? Is it simply meant to be a brochure online? If so, what is that brochure meant to communicate.
2. You are not your audience: There are only a few companies I can think of where the owner/ceo/primary stakeholder was a customer as well. Hair Club for Men comes to mind, and perhaps Mary Kay. Keep in mind your customers may not know your industry jargon, or share your voratious appetite for information about your company. A company blog is a great place to go more in depth about your expertise. The front page of the site should target your primary audience.
3. Focus on quantifiable results: Math is one of the few things in this world that we can rely upon to be undeniabely consistent, (theoretical physics notwithstanding). Work with your team to develop results that can be tracked, evaluated, and, most importantly, repeated.
4. Recognize that a website is never done, it's just due: During the course of my career I've seen websites agonized over, built and then ignored. Make sure yours is built on a content management system and you have someone dedicated to keeping at the very least your front page current. People won't come back if you don't.
I would love to end this post with links to the numerous books and experts I've referenced for these ideas, but, unfortunately, I have only one expert to offer as justification for them. Experience.
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