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Written by Sara Jamieson
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Tuesday, 29 September 2009 13:22 |
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With all the hype surrounding social media these days, it's a little surprising that so few financial institutions are taking full advantage of what these online tools have to offer. Even now, despite countless published reports filled with commentary on ROI and member-centered value propositions, the vast majority of Credit Unions in the United States have failed to successfully integrate popular social media applications like Facebook and Twitter into their marketing strategies. In fact, there are literally thousands who have yet to even try! No Facebook pages or fans, no Twitter followers (much less posts) ... nada.
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Written by Sara Jamieson
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Tuesday, 14 July 2009 16:19 |
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Earlier this month, I started making calls to various credit unions across the country (if you’re one of them, please feel free to comment). I’ve been asking each one the same questions about their current marketing programs, and again and again I get the same response -- they all seem to agree that an improved website is desperately needed, and that they are not nearly proactive enough with their social media efforts. It struck me that for the first time since I’ve been in this business, no convincing was required -- everybody understands that new media marketing is a must. The only excuse I keep hearing for not properly addressing the issue is budget … or the lack thereof.
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