When you are searching for an agency to market your medical practice, there is no doubt that you will find many niche agencies that specialize only in medical marketing. Beware the niche agency! Typically a niche agency will create tools and systems based on their preconceived notions of the vertical they want to target — systems and tools that broadly support that niche, not the individual practice.
When the contracts are finally signed, the niche agency begins to wedge their new customer into their broad-based, template-driven system. That is when most practices begin to wonder if they have made a wise choice in agencies.
From the niche agencies' point of view this kind of one-size-fits-all program makes perfect sense. By engaging economies of scale, they can do less work — charge the same high rate to every customer and make a large profit margin. But does it make sense for the practice? We don't think so. Obviously not all practices are alike. Some practices will fit into their mold easily but most will not. The ones that don't often spend thousands of dollars for little or no result from the niche agencies' cookie cutter programs.
We love cookies but we don't develop cookie cutter solutions. We are marketers! We work hard to understand you, your patients, and your practice. After we get to know you better, we create unique solutions based on your needs and goals that impact your bottom line. We drive new patients and schedule more procedures because we employ good solid marketing strategies and tactics based in the newest technologies. Our customized solutions work in any industry, but only when combined with a thorough understanding of the client's needs, goals, and market perception.
One of our passions in the medical vertical is providing reliable and measurable marketing solutions to bariatric surgeons. We are so passionate about the life-saving service that bariatric surgeons provide, we created a social community and information portal about it called mybiglife.com as a way to give back to the community. Plus, one of our sales people has had the gastric sleeve procedure, giving us real first-hand knowledge, from a patient perspective, about all that is good and bad about weight-loss surgery.
BIGSHOT is an established, trustworthy, and results-driven marketing agency that has a proven track record for providing successful integrated online marketing development. Clients such as Shawnee Mission Medical Center and Malley Surgical Weight Loss Center can attest to our effective and collaborative working style that keeps you up-to-date with the status of your projects.
We help increase your revenues by focusing on specific marketing efforts that will bring you a maximum return on investment. BIGSHOT can highlight your services and specialties to potential patients while strengthening your existing relationships with current patients using our integrated marketing expertise and software.
Our marketing services include traditional marketing, print, radio, television, web, search engine marketing, search engine optimization, lead generation, PR, and affiliate marketing.
Contact us using the online form or at 816-471-1877 for a no-cost consultation and more information on how we can develop a customized marketing program that fits your needs, audience, and budget.