Marketing Blog
A Downturn Economy Breeds Ingenuity
Written by Jeff Henry   
Thursday, 13 November 2008 13:59

I had an interesting meeting this morning with a company pitching a great new idea. We were discussing the nuts and bolts of their new and very innovative web system and how it was coming together at just the right time. A time when their clients need more help raising money than they ever have before due to the poor economy. One of the guys mentioned that 35 of the current Fortune 100 companies were started in what was considered a bad or poor economic climate. Why? Poor economies force businesses to get creative. A poor economy coupled with fiscal adversity, forces companies to stretch their best minds to find the next big thing or to advance what they are already working on to the next level. In a poor economy companies are forced to do this as a matter of survival. Great companies have this mindset in all envirionments.

 
You Can Run But You Can't Hide
Written by David Soxman   
Thursday, 30 October 2008 12:37

With the click of the “enter” button it's done - that blogger's message of anger with the experience they had with your company is now everywhere to be found.  Burned into the indelible memory of Google and Yahoo, that negative remark is the equivalent of the “shot heard 'round the world,” and the thing was, you didn't even see it coming.

 
2-D Communication in a 3-D World
Written by Rachel Short   
Tuesday, 21 October 2008 00:00

Tone.  Your attitude, demeanor, overall tone, this can be the difference in something working or not working.  The majority of communication breakdowns often come back to some point of miscommunication that could have most likely been avoided.  In a technological world filled with e-mail, text messaging, instant messaging, etc., how do we accurately communicate tone? 

 
2008 Presidential Campaign Creativity
Written by Andy Brown   
Friday, 10 October 2008 08:54

We are quickly approaching Election Day next month.  Don’t worry, this post isn’t about whether you should vote for team red or team blue, this is all about how creative both teams have been in campaigning this election season.

 
Get to the Point, Quickly!
Written by David Soxman   
Thursday, 25 September 2008 15:33

Being a sales professional, I have found that is necessary for me to constantly be looking for ways to improve what I do, and how I can provide the highest level of service and support to my clients.  It requires a lot of reading and seeking the advice of others who exhibit a very high level of professional integrity.

 
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