Marketing Blog
Honesty is the Best Policy
Written by Andy Brown   
Tuesday, 09 September 2008 14:28

The more I learn about the world of advertising and marketing, the more I believe that honesty really is the best policy.  This may sound like a very naive and gullible way of thinking, especially in advertising, but the desire to please the customer is so strong in our industry that we can be tempted to stretch the truth beyond reality; the competition is so great that we can lose sight of staying grounded on a foundation of honesty.

 
Ah...The Simple Life
Written by David Soxman   
Thursday, 28 August 2008 10:53

I remember growing up in the sixties (yes, I'm hinting about my age) during what was then a major counter-cultural and social upheaval led in large part by the “hippie” movement.  Beginning with the Nature Boys of 1947, who raised organic food in the California desert and espoused a back-to-nature way of living, to the culmination of the movement with the Summer of Love in San Francisco in 1967, there was this strong desire to abandon the stress and complications of a materialistic life in favor of simplicity as the road to happiness.

 
Curly Hair and Consumer Perception
Written by Rachel Short   
Thursday, 21 August 2008 14:47

Jokingly last night, a fellow BIGSHOT team member said to me, you should blog about how your curly hair is “unprofessional,” and this got me thinking…

 
Catchy, Creative Advertising Still Works
Written by David Soxman   
Tuesday, 08 July 2008 00:00

I have been in the marketing business for several years, and as such am always concerned that I have become indifferent or even numb to all the creative messages that are presented to me during the course of a day. It's not that this is a purposeful intent on my part, it's just that I am asked to evaluate many kinds of creative, both online as well as print and broadcast, and I wonder whether it takes more to move me than your average consumer.

 
Hi May I Help You?
Written by Joanie (Hammes) Spencer   
Wednesday, 02 July 2008 08:49

Most everyone who lives in Kansas City – and many who have visited – have experienced the friendly "Hi May I Help You" service at Gates Bar-B-Q, a well-known local barbecue joint. Well, I use the term "friendly" a little loosely. Some might call it "overwhelming" or even "frightening." It's a shout from behind the service counter, just about the minute you walk in the door. And the "Hi May I Help You" shout continues until you respond by shouting back your order. It scared me a little at first, but I've come to enjoy yelling out "Beef on bun! With fries!"

 
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