| VISA Black Card, really? |
| Tuesday, 03 March 2009 11:36 |
 Most of us are aware of the American Express Centurion Card (aka the Black Card). It's an amazingly overpriced credit card where one has to pay an initial $5,000 fee, $2,500 annual fee, and spend at least $200,000 per year. In return, you get a credit card made from titanium, concierge services, access to tickets and products before their introduced to the public, etc. Now, VISA is doing the same thing (just on a smaller scale). Ladies and gentlemen, introducing the new VISA Black Card. This card (made of carbon graphite) is only available to 1% of the US population, has a $495 annual fee, and includes many of the same features as American Express (but on a Visa level).Maybe it's because I'm currently not spending $200,000 a year, but are people really buying into this? We see celebrities whip out their card and we're all fascinated. Why? Is it because it's something the majority of us want but can't have? Is it all about status? I guess I give props to VISA...bad economy, cheaper fees, similar result. But, at a time when the economy is doing so poorly, why even bother? Maybe the 1% of the population these cards are going to don't care or just want the status. But then you have to think. What's next? Is MasterCard going to come out with a Black Card made out of some really rare material for a $300 annual fee with similar features? Thanks, but I'll just stick with my debit card!
Andy Brown graduated from the University of Kansas with a B.S. in Marketing. Despite the fact that BIGSHOT is dominated by Missouri grads, Andy will remain committed to his KU roots, and promises to paste Jayhawk stickers all around the office at every opportunity. Other than being a KU fan, Andy has a passion for going above and beyond, and making exceptional work even better. Learn more about Andy.
Set as favorite
Email This
Hits: 4269 Trackback(0)
Comments (0)
 Write comment
|
TrackBack URI for this entry
Subscribe to this comment's feed
