“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”
David Ogilvy

Oh great, another advertising BLOG with quotes from David Ogilvy. Yes, I can understand your trepidation in reading further but, your honor, if you will allow me some latitude I will get to the point.

It’s hard to believe that in 2009 BIGSHOT will celebrate 10 years of advertising in Kansas City. In that time I have seen employees, both good and bad, come and go. But it wasn’t until recently I really learned what David’s (I call him David cause we be real tight) quote really meant.

Until this last year BIGSHOT was really Jeff Henry D.B.A. BIGSHOT, a nickname name given to me by my father as a boy. I had lots of help along the way from mentors (thanks Henry Corona and Karl Yehle), employees, bankers, friends and some truly wonderful clients. But, I pulled all the strings. I rewrote copy, changed designs, architected project tracking software and had my fingers in every little piece of what we did. It was hard to take vacations because I was so embedded in the day-to-day process at all levels. But that has all changed. And, for the better I might ad.

I wanted this first post on our new site, which showcases our new brand identity, to be something exceptional. I thought long and hard about how I could communicate that BIGSHOT had arrived on both the Kansas City and national stages. I tried very hard to come up with some idea that would inspire the folks at brainyquote.com to add my name to the list of notable quoteables, immortalizing my thoughts and words. It was then, at that moment of personal grandeur, that I realized I was doing it again. BIGSHOT isn’t just me anymore. It is a well-researched, hand-picked team of seasoned professionals that, combined, have more than 75 years of advertising, marketing and strategic design experience. And as a team we are a force to be reckoned with!

I have been fortunate enough to surround myself with a team of giants. They are not fresh out of school, wet-behind-the-ears newbies (like you see in a lot of agencies, mostly because they work long hours for cheap), but a team of people who have been around the block and have had great success and fun along the way. Now, you can have this exceptional group of talent create measured, successful and relevant advertising for you. And, you might just, dare I say, enjoy the process.

By the way, for you wet-behind-the-ears newbies reading this, we still love and need you. Contact us about our intern program. You will work long hours for cheap but during your time here you will actually have fun and learn more than just how to get coffee for the CD.

Unlike many other advertising Blogs I have read, both locally and nationally, the BIGSHOT contribution to the Blog community will not be filled only with my bloviations. You will get great insight from our whole team of department heads relating directly to their individual disciplines. You will get real world knowledge that you can use to help attract whatever it is that you are looking for be it business, hot sales leads, people or web traffic.

So, welcome to our new BIG site, our new BIG brand and our BIG team of professional advertising, marketing and technology pros. Give us a ring and let us help you become rich, famous and quoted, just like David Ogilvy.

From part time stand up comedian, to underground rave dj and dance club owner, to designer, to entrepreneur, to father, Jeff Henry has seen the world of creative from every vantage point. He is the fearless leader and beating heart of BIGSHOT. Learn more about

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