So what if AdAge.com is conducting the Newspaper Death Watch.

This summer, Men’s Health magazine is going interactive with its print ads. Naysayers, stand aside… print is talking back.

Men’s Health is working with a service called SnapTell, which enables readers to use a “photo-enabled mobile device” to take a picture of an ad and send it in to receive an instant bounce-back message from the brand itself. Can’t get enough of an ad? Just give it a snap on your cell and you’ll get even more.

Print isn’t dying; it just needed to find a niche within the digital realm. In fact, with most technology now going wireless, who says that print and digital have to be mutually exclusive? All print really needed was a new tool to incorporate it into the digital mix.

The interactive ads debut in the July/August issue of Men’s Health, and will include ads for Axe body spray, among others. Any guy who has ever seen an Axe ad in any medium must be jumping for joy right now.

Joanie (Hammes) Spencer has a BA in communication from Rockhurst University in Kansas City, Mo., and an MA in journalism from the University of Missouri. She dabbled in news reporting before sliding over to the advertising-PR side of the tracks. Learn more about Joanie.

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