When interviewing new prospects, our creative guy typically invites candidates for an office walk-through and introduces me as the "Google guy" (I do have a Google hacky sack on my desk and AdWords on speed dial...) and to relieve interview tension, facetiously adds that "no one knows what he does". Sidenote to creative guy: I don't know what you do either, but I will follow your web design blog so that we'll have work-related topics to talk about around the water cooler! In return, here's to my first BIGSHOT SEM Blog post.

There is to this day of writing no regulatory search engine marketing (SEM) body (although not a governing body, SEMPO is a due mention as an authoritative entity and an agent of growth for our industry) and thus no official Definition for SEM, so for my first post, I deemed à propos to present where our agency stands on this platform.