I was late night tune-streaming on 1.fm's Disco Ball channel when it occurred to me that Kool & The Gang's "Fresh" was uncannily relevant to social media and search engine optimization. To set the mood, play it on YouTube in the embedded player below.

Whether you manage your own content or hire a web agency to publish on your behalf, fresh quality content (i.e. unique and relevant) is of importance for the sustainable visibility of your website on highly competitive terms; such content reinforces your website's overall topical relevance, and in turn your potential "usefulness" to search engine users in this dynamic digital print world. Stay fresh.

Need inspiration on keyword-rich topics to write about? Here are a few ideas that will naturally yield search-forward relevant content (notice the keyword-rich descriptors):

• A recently received award or certification that acknowledges an area of specialty, e.g. the city's best plastic surgeon in recognition for outstanding work in cosmetic surgery
• Business expansion, e.g. the hiring of a new VP of marketing with an extensive track record in traditional and online advertising
• Community involvement that utilizes a primary line of business, e.g. a printing company that printed trifold fliers for a local charity 5K run.
• Business mile-markers reached, e.g. a 10th year anniversary in web design excellence
• New client testimonials

Kool & The Gang put you in a lyrical mood? Checkout my former colleague Chuck the SEO Rapper!

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places to go play bingo said:

	You have sharpened my seo skills.I am a newbie in the field of seo and and now i am very much inspired and have a clear vision for my future in this arena known as SEO. I think the most important thing to make it big here is "patience", if you have that you are a winner here.
	report abuse vote down vote up

March 25, 2009 | url
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amith said:

	“Social media and SEO are now inextricably linked. You couldn’t separate ’em if you tried.” – Ian Lurie.
	report abuse vote down vote up

December 31, 2009 | url
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