Kool & The Gang On Social Media & SEO
Written by Jeremy Kuo   
Thursday, 10 July 2008 08:29

I was late night tune-streaming on 1.fm's Disco Ball channel when it occurred to me that Kool & The Gang's "Fresh" was uncannily relevant to social media and search engine optimization. To set the mood, play it on YouTube in the embedded player below.

Kool & The Gang - Fresh Social Media & SEO Ode
Conversation is going 'round
People talking 'bout the girl who's come to town
Lovely lady pretty as can be
No one knows her name she's just a mystery		 Social bookmarkers are bookmarking
Bloggers are (micro)blogging
About the newly posted intrigue content
With viral intent
I have seen her maybe once or twice Spread across portal and UGC venues
The one thing I can say though she's very nice
She's a lady one I really want to know		 Worthy website, deserving of a deep link and new views
Somehow I've got to let my feeling show Keyword-rich anchor text and "Link Love" PR value-passing
[Chorus]
She's fresh exciting
She's so exciting to me
She's fresh exciting
She's so inviting to me yeah		 It's fresh content, and it's enticing
For the end-user: new reading material to keep the website engaging
For the algorithm: new content to keep the long-tail keyphrase wagging
So inviting to crawlers yeah

Whether you manage your own content or hire a web agency to publish on your behalf, fresh quality content (i.e. unique and relevant) is of importance for the sustainable visibility of your website on highly competitive terms; such content reinforces your website's overall topical relevance, and in turn your potential "usefulness" to search engine users in this dynamic digital print world. Stay fresh.

Need inspiration on keyword-rich topics to write about? Here are a few ideas that will naturally yield search-forward relevant content (notice the keyword-rich descriptors):

  • A recently received award or certification that acknowledges an area of specialty, e.g. the city's best plastic surgeon in recognition for outstanding work in cosmetic surgery
  • Business expansion, e.g. the hiring of a new VP of marketing with an extensive track record in traditional and online advertising
  • Community involvement that utilizes a primary line of business, e.g. a printing company that printed trifold fliers for a local charity 5K run.
  • Business mile-markers reached, e.g. a 10th year anniversary in web design excellence
  • New client testimonials

Kool & The Gang put you in a lyrical mood? Checkout my former colleague Chuck the SEO Rapper!


Jeremy is a certified Google AdWords Professional, a pre-Panama Yahoo Search Marketing Ambassador and an accredited Microsoft adExcellence Member, and prior to BIGSHOT, has campaigned for over 150 SMB clients nationwide in both the organic and the sponsored realms of search engine marketing. Learn more about Jeremy.
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