Content marketing services

Content marketing is defined by the Content Marketing Institute as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action."

Content marketing is communication with your customers, not a sales tool. The objective is not to create content that promotes your products or services; it is to deliver information that makes your customers more intelligent. The foundation of this marketing strategy is the idea that if organizations deliver consistent, valuable information to customers, they will reward those organizations with their business and loyalty.


Medical marketing

When you are searching for an agency to market your medical practice in Kansas City, you will no doubt find many niche agencies that specialize only in medical marketing. Beware the niche agency! Niche agencies will typically create tools and systems based on their preconceived notions of the vertical they want to target — systems and tools that broadly support that niche, not individual practices. Trust the medical marketing experts at BIGSHOT — we've got the experience and passion to help you succeed.


Search engine marketing (SEM)

Search engine marketing (SEM) encompasses all marketing initiatives aimed at promoting website searchability on the major search engines, with an end goal of facilitating a click to the site and a conversion.

While traditional advertising pushes a message to consumers, SEM pulls your target audience toward you by matching the intent of web searches and enticing those users to come to your site and convert. For February 2008, comScore estimated that nearly 10 billion searches were queried in the U.S. across Google, Yahoo, Microsoft, AOL, and Ask (Source: comScore).


Social media marketing services

Social media activity continues to expand: 62% of adults worldwide now use social media, and roughly 167 million people now shop online — a figure that will increase to 192 million by 2016.1 Before finalizing a purchase decision, the average consumer visits more than 10 resources on the web, varying from sites discovered through search engines to social forums.2 Managing your brand across all of these channels is essential if you want to attract customers and build loyalty. As a Kansas City based social media marketing firm, it is our goal to help your company succeed.


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Why is inbound marketing important?

Inbound marketing produces 54% more leads than traditional outbound marketing practices. Download our free ebook to learn more!

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