Sys-tek, an engineering consulting firm based out of Blue Springs, Missouri, prides itself on its innovative customer service and long-term experience. Sys-tek specializes in system commissioning and start-up, which allows them to anticipate challenges and increase project efficiency.

Sys-tek was looking for a way to reach out to perspective clients using a unique method of marketing. In order to accommodate this exciting request, BIGSHOT™ worked closely with Colormark Printing in Kansas City to utilize a customized publishing program called XMPie. This Xerox® software allows companies to utilize their creative juices in order to send perspective or current customers personalized communication through a variety of different mediums – web, e-mail, mobile, and print.

XMPie gave Colormark Printing and our creative team the ability to design cross-media marketing campaign through a variety of different channels. Targeted customers are sent postcard and e-mail blasts with an individual URL, which takes them to their own personalized website. There, customers can choose from a few different services, which were the three main areas of business that sys-tek wanted to promote.  This personalized web page allows the user to become a more qualified customer by receiving only the information that they have selected.

By reaching out through three different mediums (web, e-mail, and print), this multi-touch approach repeatedly engages the customer, promising a higher return on investment. Click here to see what BIGSHOT™ has accomplished in helping sys-tek create a unique, fun, and personalized cross-media marketing campaign.