Malley Surgical Weight Loss Center in Mission, Kan., is home to Dr. Stephen Malley, one of the most reputable bariatric surgeons in the country. Bariatrics — specifically the LAP-BAND System, Dr. Malley's specialty — has become one of the fastest-growing weight-loss options for patients who are severely to morbidly obese.

After three years in practice, Dr. Malley was ready to update the look, feel and functionality of his website. Recognized as Kansas City's most experienced bariatric surgeon, Dr. Malley was getting massive amounts of traffic to his website and interest in his LAP-BAND seminar, and he needed a better way to organize all the interest.

In the Malley Surgical redesign package, BIGSHOT provided a flash presentation of testimonials showcasing the most outstanding patient transformations, because patients more often want to know that the LAP-BAND works before they want to know how it works. For improved functionality and ease-of-use for the Malley staff, BIGSHOT incorporated a BMI calculator and seminar sign-up to qualify leads coming through the site. A patient forum with topics ranging from general questions to a clothing exchange offer current and potential patients a place to get questions answered honestly and candidly from others in the same situation.

Today, Dr. Malley is experiencing his highest and most qualified seminar attendance in the history of his practice, and forum attendance is through the roof.

(Dr. Malley is using science — and the Web — as his weapons of choice in eliminating fad dieting altogether.)