Malley Surgical Weight Loss Center in Mission, Kan., is home to Dr. Stephen Malley, one of the most reputable bariatric surgeons in the country. Bariatrics � specifically the LAP-BAND� System, Dr. Malley�s specialty � has become one of the fastest-growing weight-loss options for patients who are severely to morbidly obese.

With more and more bariatric surgeons filling the market, Dr. Malley had to go beyond setting himself apart from the rest and send a distinguishable message that he�s one of the first. And he�s the best.

What better way than telling his audience first-hand?

On March 4, 2008, Dr. Malley invited viewers from all over the country into his operating room to watch him perform an actual LAP-BAND System procedure, followed by a live chat Q&A session with him in the Malley online forum. BIGSHOT formatted the surgery video for the web and hosted the live chat in the Malley forum.

BIGSHOT promoted the live event with two email blasts and a banner ad at www.kansascity.com, which resulted in more than 2,000 site visits in anticipation of the event day. On the day of the surgery, hundreds visited www.malleysurgical.com to view the surgery, and more than 400 users logged into the forum to participate in the live chat Q&A.

Teresa, Dr. Malley�s live-event patient, continues to share her journey on the website through her video blog posts.

(Dr. Malley and his patient Teresa have become such legends across the country, they are rumored to be signing autographs in the Midwest and on the East coast.)