BIGSHOT Case Study: Wagner Industries PPC Campaign

Wagner Industries in Kansas City, MO is a third-party supply chain logistics provider. They are owned by the Wagner family, whose vision and leadership has guided the company’s success since its inception in 1946.

In recent years, Wagner Industries has seen an increasingly saturated marketplace. When faced with this stiff competition, they tried everything to differentiate themselves. They focused on traditional advertising mediums, and while they had some success, the cost-per-lead was enormous. So they began looking for a new alternative.

After great success partnering with BIGSHOT on their website and brand identity, Wagner Industries returned to see if BIGSHOT could help them rise above the competition.

With other clients, BIGSHOT had seen growing success with Pay-Per-Click (PPC) campaigns, and suggested Wagner venture into this new arena. BIGSHOT researched the supply chain industry and trends and presented Wagner Industries with proposed keyword purchases on all of the major search engines.

After reviewing the proposal, Wagner Industries agreed to give the campaign a try.

The campaign was an almost immediate success.

Wagner Industries began receiving leads—qualified leads—and successfully converted several of them. Best of all, their cost-per-lead with the new PPC campaign was far lower than with any other advertising medium they tried.

(Word around the supply chain water coolers is that Wagner Industries is creating an English-to-PPC translation book so that they’re optimized 24/7!)