Hey, what's the BIG idea?
We're not just a team of pretty faces, you know. President Jeff Henry meticulously has hand-picked a team of marketing, programming, design and account service experts, elevating BIGSHOT to powerhouse status. But what truly makes us a cut above is the fact that we are experts who are never satisfied. We constantly research in our areas of expertise and continuously monitor our industry trends. We love writing, designing and strategizing, and we love feeding our insatiable brains. And then we love to talk about it.
Use our blog to brush up on your Search Engine Marketing skills or to get user tips for Joomla!. Or, for a little light reading, pontificate with us on the vitality that marketing and branding will bring to your medical practice. No pop culture, here; this is heavy stuff. Pshaw! What agency is all work and no play? Rest assured you'll also find a little bit of pop gossip and more than a few laughs along the way.
Your website's visual calls-to-action (CTAs) are probably the most important aspects of your business' inbound marketing plan. Without effective CTAs, your conversion rates will likely be lower than those of your competitors and your visitors will be clueless about the next actions they should take.
The titles of your blog posts are the first snippets of content your readers will look at before they decide to either read the post, or move on to something else. Considering the power your blog titles have, it's important to develop titles that are guaranteed to grab and hook your audience.
Video testimonials are a good way to increase trust and credibility. Having a person speaking and endorsing your product will improve your sales strategy, and statistics show that reviews are considered an important factor before making a purchase. The good news is that today, it is very easy and inexpensive to create great videos to display testimonials and reviews on the web. All you need is a decent camera, a tripod, and good lighting. For filming and photography, a great day of spring (which will hopefully come very soon) could be the perfect opportunity to shoot some reviews outside with natural light.
From a social media and SEO perspective, your company's blog is usually the bread and butter of your inbound marketing. Writing great, original blog content is important, but that alone won't drive traffic and guarantee conversions, especially if you fail to use the right blogging tools to reach the widespread audience your content is intended for.
One of the keys to reaching and expanding your audience is finding out what motivates them so you can provide them with the information needed to result in conversion.
Some of your prospects may enjoy viewing your content through social media such as Twitter or Facebook, whereas other prospects may prefer to hear a personable, live voice through a podcast, or watch you present your content through a video.
Whether you are a developer, a designer or an accountant, some Chrome extensions can help you boost your productivity. From a place to keep important and recurrent passwords secure, to a screenshot capturer, extensions provide tools that can save a lot of time in your work day.
Last week, reports in various webmaster forums suggested that SAPE, a paid link network, was penalized by Google, possibly resulting in downgraded rankings for offending websites.
I’ve never heard of SAPE, but I certainly didn’t find the news surprising. As a proponent of White Hat SEO tactics (i.e. ethical practices), our marketing agency does not partake in link buying. When asked, we firmly stand our ground against such practices.
With over 500 million users and counting, Twitter can be a great asset to your inbound marketing plan — but how can you be sure that your tweets are reaching your target audience?
Having a Twitter timeline that consists of nothing but tweets that simply promote your business may not help you long-term, but sharing information related to your industry such as breaking news and links to new products is guaranteed to generate a Twitter following, and eventually lead to conversion.
Last week, Facebook revealed the new layout of their News Feed and the way it will start operating in the upcoming weeks. The new rollout is centered on friends and the content they’re sharing. While I’m not a big fan of big broadcasts about new development before I’ve had the chance to check it out for myself, these changes are going to be impactful for everyone, especially brands and marketers.
As a 7-months pregnant, new expectant mother, part of my to-do list for this past weekend was to find a pediatrician for my baby — not only one that I can trust, but one that is available within my insurance network. As a young mom not from the Kansas City area, I couldn't get any referrals from family members, and most of my friends are new moms like me whose pediatricians were not in my network. Having said that, my only resource was Google.