Hey, what's the BIG idea?
We're not just a team of pretty faces, you know. President Jeff Henry meticulously has hand-picked a team of marketing, programming, design and account service experts, elevating BIGSHOT to powerhouse status. But what truly makes us a cut above is the fact that we are experts who are never satisfied. We constantly research in our areas of expertise and continuously monitor our industry trends. We love writing, designing and strategizing, and we love feeding our insatiable brains. And then we love to talk about it.
Use our blog to brush up on your Search Engine Marketing skills or to get user tips for Joomla!. Or, for a little light reading, pontificate with us on the vitality that marketing and branding will bring to your medical practice. No pop culture, here; this is heavy stuff. Pshaw! What agency is all work and no play? Rest assured you'll also find a little bit of pop gossip and more than a few laughs along the way.
So you run your own small business, and you’ve got your business information posted online at Google Places, Yelp, and a number of other websites similar to the Yellow Pages. You may also even have a Facebook page, a Twitter account, and pictures of your business and products posted to Pinterest.
An independent research company that specializes in digital marketing trends called eMarketer predicts that retail companies in the United States will increase spending on digital advertising this holiday season by 15.7% from last year. As a result, consumers will also be spending more money online this year — specifically 16.4% more with U.S. retail companies.
If your business is not already on board with social media marketing, you could be missing out on a large number of sales. Even if you think you lack the time needed to invest in social media, think again, because your investment and time spent on social media could result in major payoff.
Some businesses will say that the task of having to constantly produce new content is challenging, especially when they’ve already invested hours and days into developing quality content. However, if you’re strategic about the way you create and publish your company’s content, you can repurpose it and republish it again and again without managing to be too redundant.
After enjoying a nice, long Thanksgiving holiday and engaging in gift-shopping, holiday festivities, and holiday cheer in general, going back to work can sometimes feel dreary. While you’re stuck in the office, you may find yourself daydreaming about going home and snuggling in front of the fire, eating holiday foods, and even jumping online to browse the latest holiday sales.
2013 was a big year for B2B inbound marketing practices. The use of content marketing, social media marketing, and marketing automation grew substantially across all businesses, and is expected to do so even more in 2014.
We discussed the frequency of email marketing and learned that as long as your content is good, you can push the envelope on frequency of your email marketing. It makes sense that our next logical step would be to create content. But not just content — good, engaging, valuable, and relevant content. Easy enough, right?!
Email marketing is a very broad subject as it relates to inbound marketing, or marketing in general. When do we email? How much do we email? What do we say in our email? How should we segment our email lists? There’s a lot to think about. Having an email marketing plan is a very important one, and I hope we get to discuss all of these questions and more. But, today we’re going to talk about frequency. And when enough is enough.
Now that nearly all businesses and companies are using social media for their inbound marketing campaigns, it may become harder and harder for your company to stand out from your competitors.
Although your website and blog content may be high in quality and helpful to most of your followers on social media, you may want to consider an extra push in regards to reaching your target customers through paid social media advertising.
Okay, okay. In your world it’s more like SEO vs. PPC. Which one is more important? And which one do I tackle first? As a new(er) marketer, it’s a legitimate question. And ironically, Googling it will give you a million different answers. For our super new marketers, let’s take a step back and define Search Engine Optimization (SEO) and Pay-Per-Click (PPC).