Lately, we have become really serious about adding infographics to the marketing plans for our clients. Infographics are becoming increasingly important to improve the level of engagement and make it easier for viewers to retain information. Living in an era of information overload, it’s important for companies to find new strategies to position themselves as experts in their field and increase traffic through social media sharing.
In the busy world we live in today, we sometimes forget about what we are passionate about. We forget the main reason we chose this route. We get so caught up in getting everything done on time and perfected right away that we rush through the process.
People are always trying to tell me the “correct” way to brainstorm. “You have to do this, then you have to do that.” I do not believe there is one proper way to brainstorm. I think everyone should have their own brainstorming philosophy.
This being said, think about how these tips could relate to you. Everything may not help your own personal philosophy, but I hope some of these can add to it:
Typography is one of the most useful tools for a designer. No matter how pretty or colorful your design may be, the main focus will always be on the readability and style of the typeface. There are many different websites out there that offer free fonts, but using Google Fonts is more reliable. With Google Fonts you can learn about the font designers, as well as download a font with an open source license. This means you can use the font for both non-commercial and commercial projects.