After enjoying a nice, long Thanksgiving holiday and engaging in gift-shopping, holiday festivities, and holiday cheer in general, going back to work can sometimes feel dreary. While you’re stuck in the office, you may find yourself daydreaming about going home and snuggling in front of the fire, eating holiday foods, and even jumping online to browse the latest holiday sales.
2013 was a big year for B2B inbound marketing practices. The use of content marketing, social media marketing, and marketing automation grew substantially across all businesses, and is expected to do so even more in 2014.
Email marketing is a very broad subject as it relates to inbound marketing, or marketing in general. When do we email? How much do we email? What do we say in our email? How should we segment our email lists? There’s a lot to think about. Having an email marketing plan is a very important one, and I hope we get to discuss all of these questions and more. But, today we’re going to talk about frequency. And when enough is enough.
The art of inbound marketing is knowing how to attract and pull consumers to your business without using any of the invasive or pushy marketing techniques now known as outbound marketing. Inbound marketing is associated with a number of benefits, such as using knowledge and expertise about your industry to keep consumers informed, and saving money by using online means to spread word about your business.
Ditch cold-calling, mailing inserts, and other impersonal outbound marketing methods and focus instead on these 10 reasons to start inbound marketing today.