Last week, reports in various webmaster forums suggested that SAPE, a paid link network, was penalized by Google, possibly resulting in downgraded rankings for offending websites.
I’ve never heard of SAPE, but I certainly didn’t find the news surprising. As a proponent of White Hat SEO tactics (i.e. ethical practices), our marketing agency does not partake in link buying. When asked, we firmly stand our ground against such practices.
GA v5 still doesn’t offer a stock report that filters traffic by metropolitan region akin to the AdWords DMA geo-targeting. Here's how to segment traffic for a specific County or a metro area.
For as long as I’ve been an avid follower of online media-strategist Gerry McGovern’s blog, I feel like I owe him a followed link, not only because it’s been close to 6 years, but because I think he’s a pioneer and a thought leader in UI design and UX tweaking that shaped the better part of my perspectives today.
In a entitled “The Customer Spring: Empowered Customers Rise Up,” McGovern reiterates the dichotomy in between traditional marketing and web marketing.
“Traditional marketing looks at the customer and asks: What can you do for me? Web marketing looks at the customer and asks: What can I do for you?”
Check out Kelsey's new post on Search Engine Land: The iPad as Platform for SEM & Social Media. Kelsey is a guest contributor for the "Let's Get Social" column. However, this article is a feature.