Busting Paid Links: “Just another day at the [Google] office”

Last week, reports in various webmaster forums suggested that SAPE, a paid link network, was penalized by Google, possibly resulting in downgraded rankings for offending websites.

I’ve never heard of SAPE, but I certainly didn’t find the news surprising. As a proponent of White Hat SEO tactics (i.e. ethical practices), our marketing agency does not partake in link buying. When asked, we firmly stand our ground against such practices.

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How to Filter Google Analytics Visitors by County or Metro Area

GA v5 still doesn’t offer a stock report that filters traffic by metropolitan region akin to the AdWords DMA geo-targeting. Here's how to segment traffic for a specific County or a metro area.

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The 255 Links You Should Scratch From Your Homepage

For as long as I’ve been an avid follower of online media-strategist Gerry McGovern’s blog, I feel like I owe him a followed link, not only because it’s been close to 6 years, but because I think he’s a pioneer and a thought leader in UI design and UX tweaking that shaped the better part of my perspectives today.

In a entitled “The Customer Spring: Empowered Customers Rise Up,” McGovern reiterates the dichotomy in between traditional marketing and web marketing.

“Traditional marketing looks at the customer and asks: What can you do for me? Web marketing looks at the customer and asks: What can I do for you?”

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The iPad as Platform for SEM & Social Media

Check out Kelsey's new post on Search Engine Land: The iPad as Platform for SEM & Social Media. Kelsey is a guest contributor for the "Let's Get Social" column. However, this article is a feature.

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