Last week, Facebook revealed the new layout of their News Feed and the way it will start operating in the upcoming weeks. The new rollout is centered on friends and the content they’re sharing. While I’m not a big fan of big broadcasts about new development before I’ve had the chance to check it out for myself, these changes are going to be impactful for everyone, especially brands and marketers.
I can't hide it: I’m addicted to Instagram, not only because it lets me post filtered versions of my old pictures and they look wonderful, but also because it lets me quickly see the beauty around others far away from me. With Facebook I have to read what people are up to, and as a visual person, with Instagram I can skip the reading part and just enjoy beautiful pictures of more than 90 million users around the globe.
“We don’t want to do social media because people might post bad things about our company.” Have you ever heard anyone in your organization say this? Maybe you’ve said it yourself. Fear of negative comments is one of the top reasons businesses and brands are reluctant to build a social media presence. But the value of social media far outweighs any risk associated with negative posts. In fact, by handling a negative comment appropriately, you may even be able to turn the situation around and create a loyal customer.
Pinterest, the online pinboard used for bookmarking and sharing interesting things and ideas is growing faster than Google+, and online retailers are beginning to see a huge boost of referral traffic, almost as much as search.