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BIGSHOT™ Search Engine Optimization Direction

1. End goal of SEO is conversion.
2. SEO serves the end-user by conveying proper page relevance, thereby aiding ranking algorithms in assessing the semantical value of a page. In its intended implementation, SEO is not meant to "trick" the crawlers, the indexing mechanism, and ranking formula.
3. By ethical imperatives, all optimization strategies must abide by White Hat standards.
4. SEO approach is "laser-guided": specific keyword-driven and conversion-centric. For an all-encompassing inventory of relevant keyphrases, BIGSHOT™ recommends sponsored search.

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