Inbound marketing services

What we do, and what inbound can do for you

When you partner with BIGSHOT, you will benefit from a number of services used to implement an effective inbound strategy. When combined, the following services will help increase your leads, drive more conversions, and boost your ROI. Here’s what you’ll get with a comprehensive inbound marketing strategy from BIGSHOT:

  • inboundplanA strategic inbound marketing plan developed by our team of experts
  • web_optWebsite optimization, including mobile responsiveness and state-of-the-art programming
  • webtrafficIncreased web traffic through search engine optimization, blogs, social media, and visual content
  • advanceconAdvanced conversion strategies that can be updated or adjusted in real time
  • ongoingOngoing strategizing that routinely monitors goals
  • reportingConsistent reporting focused on conversions and ROI

But before you can convert leads into customers, you need to attract visitors to your website. And the best way to attract visitors to your website is by creating engaging, educational content.

Content marketing

Content marketing is the practice of providing relevant and valuable content to your target audience with the goal of attracting new visitors, developing new leads, and remaining engaged with your current followers. This high-quality content increases your ROI by bringing a relevant audience to your website and driving them through the sales funnel to the point of conversion.

Content marketing facts you should know

  • 80% of business decision makers prefer to receive information about companies through articles rather than advertisements1

  • 70% report that content marketing makes them feel more connected to the organization1

  • 60% say that branded content helps them make better purchasing decisions1

  • 60% of corporate bloggers report that their companies have gained greater visibility as a direct result of blog marketing2

Social media marketing

Social media activity continues to expand: 62% of adults worldwide now use social media, and roughly 167 million people now shop online – a figure that will increase to 192 million by 2016.3 Our social media management handles every aspect of your brand’s social presence to facilitate increased exposure, referrals, positive feedback, and enhanced client communication. Social media allows you to reach your target personas on platforms where they are already spending their time. Sharing content that is valuable and engaging allows you to build relationships with potential customers and drive more traffic to your site. When used correctly, social media can be one of the most effective methods of building brand awareness and customer interaction.

Social media facts you should know

  • 43% of marketers have reported an improvement in sales due to social campaigns3

  • Social media has a 100% higher lead-to-close rate than outbound marketing.4

  • 91% of experienced social marketers see improved website traffic due to social media campaigns, and 79% report generating more quality leads5

  • 57% of marketers acquire customers from blogs, and 44% from tweets6

Search engine optimization (SEO)

Search engine optimization uses the latest web standards to make your website more visible to search engines and web users. This strategy includes multiple tactics to create a positive user experience, such as producing quality, relevant site content; building clear site architecture; maintaining a positive reputation; and properly managing off-page elements.

Does it work? Well, how did you find us? In 2015, organic search brought more visitors to our website than any other means of traffic! The figures on the power of SEO don’t lie: investing in SEO will increase your traffic, qualified leads, and conversion rates!

SEO stats you should know

  • 44% of online shoppers use search engines7

  • 93%¬†of all web visits begin with a search engine8

  • 70% of links used by website visitors are organic8

  • SEO (search engine optimization) has the biggest impact on lead generation according to 57% of B2B marketers9

A further extension of organic search includes pay-per-click (PPC), a sponsored search pricing model that charges the advertiser for every click. In other words, when a search query triggers a PPC ad impression, the advertiser is not charged until a search engine user clicks on the ad listing.

The end goal is to drive qualified traffic from organic search, ultimately generating conversions. Whether you are a small start up or well-established business, SEO can increase your traffic and sales. And with BIGSHOT Inbound, SEO is not managed through a cookie-cutter process; we develop a custom strategy for your business to ensure your success!

Ready to learn how inbound marketing can help you attract more leads and lower your marketing costs? Contact BIGSHOT Inbound today for a free marketing assessment!

  1. GfK
  2. Technorati: State of the blogosphere 2011: Part 1
  3. Media Bistro: Twitter, Facebook, Pinterest, and the future of the social customer
  4. The 2012 state of inbound marketing
  5. The Social Skinny: 216 social media and internet statistics
  6. Media Bistro: Pinterest outperforms Twitter, Facebook for purchase power
  7. HubSpot: The ultimate list of marketing statistics
  8. Imforza: 8 SEO Stats that are hard to ignore
  9. NewsCred: 50 Stats you need to know about content marketing

Are you converting a satisfactory number of visitors to leads to sales? Take our quiz to determine if and how your marketing efforts can improve!

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