Inbound marketing is based on the concept of making your business easily found by people who are already seeking information in your industry. It’s about drawing consumers to your website by providing information they find valuable, rather than pushing your products and services towards an audience that may not be interested.

Learn more about our inbound marketing services.

• Content marketing
• Search engine marketing
• Social media

With more than 75 years of marketing experience on staff, BIGSHOT has the expertise you’re looking for to consult with you on your marketing strategy and branding. We can develop your brand and marketing strategy, and help implement all the pieces so that they have a positive impact on your bottom line.

Specific consulting services:

• Marketing strategy and execution
• Automated marketing, lead generation, and lead nurturing
• Brand development

At BIGSHOT, we understand that web design is as much about conversion strategy as it is about aesthetics. We combine functionality, interactivity, and ease-of-use to create the best possible user experience that motivates your target audience to convert. To us, your website is more than just an electronic version of who you are. It’s a indispensable marketing tool that not only gives you a stellar online presence and sets you apart from your competition but like any other asset, helps contribute to your bottom line. Our websites aren’t just “pretty,” they are purposeful and ROI driven.

Specific Web design services:

• Web design and development
• Conversion strategy
• Programming and web application development
• Video animation
• Online video production and development

The search marketing experts at BIGSHOT have built a reputation for consistently delivering the best possible online placements for our clients by staying up-to-date with industry developments and constantly refining our process. In our hands, your search ad dollars are spent with the best possible strategy in mind. In addition to paid search campaigns, we also can optimize your website for better rankings in organic search results.

We are different than other SEM firms. Everything we do for our SEM clients at BIGSHOT is done by hand. No computer generated keyword lists or auto bidding. We are a very hands-on, high-end provider that has a proven track record of positive results.

Traditional SEM firms want to impress you right away by throwing money at your search campaigns and driving random traffic to your site. They will talk about traffic, time on site, and bounce rates while leaving out the most important metric of all — conversions. Did any of the traffic convert? Did users spend more time on your site because they were lost, or did they convert? We don’t hide from conversion data — we run to it.

At BIGSHOT, conversions are the driving force behind our SEM program. Sure — we can drive a million users to your site the very next day after you hire us, but will those users be useful? Will they be interested in what you are selling? Probably not. We focus on creating a highly efficient, cost-effective campaign with a high quality score. We create campaigns with great foundations so they last. Most SEM firms campaigns fizzle as soon as you stop feeding them cash. When you buy SEM from us, you get a long lasting resource — not a flimsy forgettable campaign.

Learn more about our Kansas City Search Engine Marketing services.

• Search engine optimization
• Sponsored search campaigns

Businesses can no longer afford to ignore the importance of a properly executed and well-managed social media presence. As consumers search for information related to products and services, a company with high social media engagement will receive more prominence in search results and will attract more web traffic. Search and social marketing together boost click-through rates among consumers by 94 percent on average.

Many firms will highlight their ability to create and set up your social media profiles, but account creation is only the tip of the iceberg. At BIGSHOT, we understand that successful social media marketing is all about consistency and authenticity. Our social media experts have experience planning and executing successful social media campaigns that generate interest and build customer loyalty.

Learn more about our Kansas City social media and content marketing services. 

• Social media marketing services
• Content marketing services

A content management system (CMS) is a control freak's dream. It gives you the power to add, delete, and edit your website content at any time, from anywhere. You no longer have to rely on a vendor to control your content. With a CMS, your web content is under your control.

We can implement any number of CMS products for your business including Joomla, Drupal, WordPress, ModX and others. We are especially proficient in Joomla. BIGSHOT's former Senior Software Developer, Ken Crowder, was one of six programmers worldwide asked to come to San Francisco to prepare the much anticipated Joomla 1.5 for release. The two-day event was covered live on the net and viewed by Joomla fans across the world. Ken now works as an independent Joomla consultant and advisor to BIGSHOT.

As Joomla specialists, we can design websites of any size that take advantage of the CMS's robust functionality and ease of use, allowing us to deliver powerful and customized CMS solutions that give our clients complete control of their site content. We’ll even train your key personnel to handle your day-to-day site upkeep so that you are able to make changes to your site at any time.

Specific CMS services:

• Development and Implementation
• Joomla! development
• Custom integration
• Custom component development

Not only can we craft your message, but we can also get that message out to the right audience. From online marketing, e-mail campaigns, direct mail, and print publications to social media, BIGSHOT will identify your target audience and then craft the right message and broadcast it in the appropriate media.

Specific marketing communication services:

• Online display advertising
• Social media
• Targeted e-mail marketing solutions
• Direct mail development and implementation
• Automated marketing, lead generation and lead nurturing
• Publication design and development
• Copywriting

Not only can BIGSHOT design and develop your logo, we can give you a completely new brand. And then we’ll take your brand and run with it, developing an entire strategic print campaign, including print and outdoor ads and collateral materials.

• Corporate identity development
• Collateral development
• Logo design and development
• Print advertising design
• Outdoor advertising design

Our marketing expertise includes public relations services, ranging from press releases and media relations to social media and online reputation management. At BIGSHOT, we have the connections and resources to secure you earned media placement and a solid online presence with a positive reputation.

• Public relations strategy
• Media relations
• Event PR services
• Podcasting

Whether your campaign includes radio, television or online video, BIGSHOT has the solution that best fits your audience, message and budget.

• Radio production
• Television production
• Prepress
• Online video production and development
• Testimonial video production