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BIGSHOT company profile

BIGSHOT is a HubSpot Platinum Partner specializing in inbound marketing-based new patient acquisition strategies for the healthcare industry. Founded by Jeff Henry in 1997, BIGSHOT has evolved from a one-man design shop to one of the leading healthcare-focused inbound marketing agencies in the world. Our clients see us as an extension of their marketing team and enjoy working with us because of our outstanding results and our service-focused, yet energetic, corporate culture.


bigshot hubspot platinum partner

HubSpot is on a mission to replace the world's annoying, interruptive marketing with marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business.

As of November 2014, BIGSHOT is one of only 20 agencies in the world that has achieved Platinum Partner status with HubSpot. To achieve this distinction, BIGSHOT has demonstrated exemplary performance in delivering the highest quality inbound marketing services to our clients. Metrics required for attaining Platinum Level status include onboarding new clients, retaining those relationships, engaging with the HubSpot brand, and actual client marketing success.

In addition to being a HubSpot Platinum Partner, BIGSHOT has achieved Partner Certification and Design Certification through HubSpot, and all of our employees are HubSpot certified and Inbound Marketing certified.

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While in design school, BIGSHOT president Jeff Henry had a deep, spiritual experience with a reformed fortune teller who told Jeff that he would one day be king over his domain, and the domain would be called some endearing name from his childhood.

Jeff's dad had called him by two names as he was growing up. One referred to him as a really stupid mule and the other was "Bigshot." Knowing that "Dumbass" was not a great name for a technologically forward digital ad agency, Jeff decided to go with BIGSHOT. It was difficult, at first, to say it out loud. The lady at the utility company didn't actually believe he was serious when he filled out the application to turn on his lights and water. But as the company grew, Jeff knew he was onto something.

Our mission

To create inbound marketing strategies that people love. To help our client partners grow their businesses by moving from an expense-based advertising model to an investment-based inbound marketing model. To work hard every day to deliver a positive return on our clients' investments in inbound marketing and BIGSHOT, and to communicate our efforts, clearly and succinctly, with the best data tracking and conversion centric reporting available.

Company highlights

  • Founded in Kansas City in 1997
  • Achieved HubSpot Gold Partner status within 6 months of partnering with HubSpot
  • Achieved HubSpot Platinum Partner status in 2014
  • 15 certified Inbound Marketing professionals (and 2 office dogs)
  • Received HubSpot's Best New Client Onboarding award in 2014
  • Continued industry growth

    The digital marketing world has changed dramatically in the past several years, and BIGSHOT has remained committed to leveraging new and emerging web technologies. In 2013, while researching lead generation software for a client, Jeff came across HubSpot's inbound marketing software and immediately knew that he had found the next evolution for BIGSHOT.

    Learn how BIGSHOT Inbound can help you attract, nurture, convert, and delight new and existing patients! Contact us to schedule a free chat with Jeff Henry about your growth goals and how we might achieve them together.

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