Four reasons your company needs a blog
If you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to violence. We were kidding. But seriously, if someone doesn’t…
But really, who clicks on banner ads?
On one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that the Internet banner ad has been around long enough that it can…
Reaching millennial dads who turn to mobile for advice
First of all, if you’re as tired of seeing “Millennial this” and “Millennial that” kind of blog posts, you should try out this Chrome extension and take a bite out of the nuisance. Seriously, I use this and it makes me chuckle a lot (Karen, thanks for putting it on my computer when I wasn’t…
How to use stories to create valuable content
The days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more sorry about it. The consumer landscape has changed. If you want to attract consumers to…
Our three favorite content marketing trends of 2016
There’s a reason inbound marketers put a premium on content: Content marketing is like a long-con without the deception. Through a comprehensive content strategy (social media, blogs, newsletters, whitepapers), you’re building a lasting relationship with your consumer (and potential consumers), so that in their eyes, you become the trusted and authoritative voice on your industry….