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Graymail: reacquiring disengaged subscribers

Graymail: reacquiring disengaged subscribers

Posted on May 30, 2016 by

First, some clarity is in order: Most reputable sources prefer the term “graymail” over any other iteration of the word, so it’s not “greymail” and there’s no space between gray and mail. And I probably don’t need to explain this, but this article is about graymail as it relates to email marketing, and not they…

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Four reasons your company needs a blog

Four reasons your company needs a blog

Posted on May 25, 2016 by

If you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to violence. We were kidding. But seriously, if someone doesn’t…

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But really, who clicks on banner ads?

But really, who clicks on banner ads?

Posted on May 23, 2016 by

On one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that the Internet banner ad has been around long enough that it can…

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Reaching millennial dads who turn to mobile for advice

Reaching millennial dads who turn to mobile for advice

Posted on May 20, 2016 by

First of all, if you’re as tired of seeing “Millennial this” and “Millennial that” kind of blog posts, you should try out this Chrome extension and take a bite out of the nuisance. Seriously, I use this and it makes me chuckle a lot (Karen, thanks for putting it on my computer when I wasn’t…

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How to use stories to create valuable content

How to use stories to create valuable content

Posted on May 18, 2016 by

The days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more sorry about it. The consumer landscape has changed. If you want to attract consumers to…

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Our three favorite content marketing trends of 2016

Our three favorite content marketing trends of 2016

Posted on May 16, 2016 by

There’s a reason inbound marketers put a premium on content: Content marketing is like a long-con without the deception. Through a comprehensive content strategy (social media, blogs, newsletters, whitepapers), you’re building a lasting relationship with your consumer (and potential consumers), so that in their eyes, you become the trusted and authoritative voice on your industry….

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