Vision correction marketing
If you're like most optometry practices, you're probably used to relying on traditional marketing techniques such as billboards, television commercials, and radio advertisements to reach your target audience. However, today's digital audience is conditioned to ignore these outbound marketing strategies and is accustomed to finding most of their information online. So, how do you reach this large target audience? The answer is inbound marketing.
How can inbound marketing help my vision practice?
Inbound marketing is the practice of drawing in potential patients who are already online looking for information. The strategy is to provide valuable content, build a strong website, and maintain a consistent social media presence so your practice is easy to find and your online properties encourage engagement. And the results are considerably more effective!
Not only does inbound marketing result in more traffic for your website, it delivers the right traffic that is more likely to convert to patients. Research shows that inbound marketing generates a higher volume of leads than outbound strategies: inbound yields a conversion rate of up to 14.6%, while the average conversion rate for outbound marketing is only 1.7%. Interestingly enough, outbound marketing tends to be expensive, while inbound marketing is much more cost effective, yet offers more powerful results. Your visitors are more likely view you as a thought leader in the industry and more likely to turn to you when they're ready to make a decision. Using the inbound method does your practice a really big favor!
Businesses and medical practices are continuing to become more aware of the benefits of inbound marketing. Now, 86% of business-to-consumer marketers employ some form of content marketing as part of new patient acquisition strategy. Let your practice benefit from inbound strategy. Contact BIGSHOT Inbound today to learn more about how we can help you attract more leads and increase your marketing ROI.