Vision correction marketing

If you're like most optometry practices, you're probably used to relying on traditional marketing techniques such as billboards, television commercials, and radio advertisements to reach your target audience. However, today's digital audience is conditioned to ignore these outbound marketing strategies and is accustomed to finding most of their information online. So, how do you reach this large target audience? The answer is inbound marketing.

How can inbound marketing help my vision practice?

Inbound marketing is the practice of drawing in potential patients who are already online looking for information. The strategy is to provide valuable content, build a strong website, and maintain a consistent social media presence so your practice is easy to find and your online properties encourage engagement. And the results are considerably more effective!

Not only does inbound marketing result in more traffic for your website, it delivers the right traffic that is more likely to convert to patients. Research shows that inbound marketing generates a higher volume of leads than outbound strategies: inbound yields a conversion rate of up to 14.6%, while the average conversion rate for outbound marketing is only 1.7%. Interestingly enough, outbound marketing tends to be expensive, while inbound marketing is much more cost effective, yet offers more powerful results. Your visitors are more likely view you as a thought leader in the industry and more likely to turn to you when they're ready to make a decision. Using the inbound method does your practice a really big favor!

Businesses and medical practices are continuing to become more aware of the benefits of inbound marketing. Now, 86% of business-to-consumer marketers employ some form of content marketing as part of new patient acquisition strategy. Let your practice benefit from inbound strategy. Contact BIGSHOT Inbound today to learn more about how we can help you attract more leads and increase your marketing ROI.

Cosmetic & general dentistry marketing

The American medical industry is full of regulations that are set to protect patients, employees, and hospitals. In a setting so heavily regulated, it can be difficult for health care providers to keep up with the changing world of marketing. Unfortunately, if your practice doesn't direct some effort toward modern marketing techniques, you will miss out on a large base of potential patients.

Traditional and expensive forms of marketing such as billboards, commercials, and flyers, — known as outbound marketing — are no longer effective. Today's audiences have learned to tune out these disruptive messages and instead are looking for companies that are successful at providing value and building relationships with potential customers. In order to effectively reach an audience that can benefit from your services, you should embrace inbound marketing.

Inbound marketing & your dental practice

Inbound marketing is designed to optimize your web presence by making your practice accessible to the large volume of potential clients browsing the web for information. Before you think that online presence isn't especially relevant in the medical industry, take a look at this statistic: according to the American Academy of Cosmetic Dentistry, in 2013, 68% of cosmetic dentistry patients felt that online information was important for cosmetic dentistry practices. If your practice isn't seen as having a strong online presence, that 68% may gravitate toward another practice that operates in the area.

Since inbound marketing is essential for attracting and converting new patients, you might be wondering how it all works. Key components of inbound marketing include the use of blogs, social media, and visual content to distribute information that's easily accessible to your target audience. Inbound marketing uses SEO (search engine optimization) techniques to help your site rank higher on search engines such as Google. And these results don't just bring a high volume of visitors; they bring the right visitors who are more likely to become patients with your practice.

Eighty-six percent of business-to-consumer marketers use some form of content marketing as part of their new patient acquisition strategy. You should be one of them. Help your target audience find you by developing an inbound strategy of your own. Grow your cosmetic dental practice by implementing inbound marketing techniques. Contact BIGSHOT inbound for help with setting your dental practice up as a successful inbound marketer.

Cosmetic & plastic surgery marketing

When you're busy running a cosmetic surgery practice, it can be difficult to find time to focus on your marketing. However, an effective marketing strategy is crucial to growing your business. The traditional methods of outbound marketing --including television and radio commercials, billboards, and flyers -- are becoming outdated and ineffective. Today's consumers have learned to ignore invasive advertisements, and instead, are spending time on computers and mobile devices looking for what they need. Research shows that 44% of direct mail is never opened, and 86% of people skip television ads. In addition, 84% of people aged 25 to 34 have left a favorite website because of irrelevant or intrusive advertising.

Providing valuable content and resources to this online audience is known as inbound marketing -- a method that has been shown to be more cost-effective than traditional outbound marketing at attracting and converting new customers.

How does inbound marketing help my cosmetic surgery practice?

Research from the American Academy of Facial Plastic & Reconstructive Surgery shows that 57% of potential plastic surgery patients obtain all of their information online. That's over half of the market! Imagine, if your business fails to market online, your audience is drastically reduced. By learning the inbound marketing strategy, you'll be better prepared reach your future patients.

Producing valuable content, and optimizing that content to be easily found online, will help draw your potential patients to your website and other online properties so they can start to learn more about your practice.

Inbound marketing includes a number of tactics to help you attract and convert new patients:

  • frequently posting informative and relevant blogs
  • implementing SEO (search engine optimization) best practices
  • building a website that functions properly on all platforms (desktop, mobile phone, tablet)
  • maintaining an active social media presence

Practices using the inbound technique are likely to generate a higher volume of leads and patients. Research shows that inbound marketing strategies can yield a conversion rate of up to 14.6%, which is substantially higher than the average conversion rate of 1.7% for outbound marketing. With inbound marketing, your visitors feel more informed and see you as a thought leader who understands and addresses their needs as potential patients, so this is why they are more likely to convert to leads.

By providing valuable information and an effective channel of communication, you establish yourself in a position where your visitors see you as someone they can trust. When potential patients are ready to take the next step forward toward getting a procedure, they'll be looking to you for help. Contact BIGSHOT Inbound to learn more about how you can build a successful inbound marketing strategy for your cosmetic & plastic surgery practice.

Bariatric marketing

When you think of marketing, you most likely think of TV and radio advertisements, highway billboards, and newspaper or magazine ads.. These outbound marketing techniques, where you are pushing your message out to a broad audience, used to be effective. These days, however, consumers have become more adept at tuning out ads and other promotional messages. So, if your bariatric practice is looking to reach the right audience, how do you do it without wasting a lot of time, money, and effort?

A new approach to digital marketing

The solution is inbound marketing. Instead of interrupting and annoying your audience with ads, inbound marketing is designed to offer relevant, useful information that your target audience is actively searching for. When it comes to marketing your bariatric practice, inbound marketing can help you develop effective solutions for challenges such as:

  • Reaching the right audience — position your practice so that you can be found by people who are in need of your services.
  • Building confidence & rapport — demonstrate to your potential patients that they can trust and rely on you.
  • Targeting patients at different points in the buyer's journey — convert leads who are ready to have surgery now and effectively nurture those who need more time to make a decision.

Inbound marketing allows you to establish yourself as a thought leader in your field. By catering to your potential patients with useful, informative content, creating an active presence on social networks where your target audience is already spending their time, and and using SEO (search engine optimization) best practices, your website will be set up to attract, nurture, and convert the right visitors.

Marketing is a changing industry — is your online strategy keeping up?

Marketing is a changing industry, and inbound strategy continues to grow as a reliable solution to maintaining a strong presence on the web and converting visitors into patients. Just as you would stay up to date with the best surgical practices, it's important to stay up to date with marketing tactics so you can build relationships with the right patient base. Learn how inbound marketing can help. Contact BIGSHOT Inbound for a free marketing assessment.


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Why is inbound marketing important?

Inbound marketing produces 54% more leads than traditional outbound marketing practices. Download our free ebook to learn more!

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