Inbound marketing frequently asked questions

And also some answers to accompany them

Q: What is inbound marketing?
Simply put, inbound marketing is the process of making your business easy to find for customers who are looking for your products and services. The inbound model is made up of a combination of search engine optimization, content generation — including blogs, e-books, and infographics — social media marketing, and a strong conversion strategy utilizing landing pages and list segmentation. The key steps of inbound marketing are Attract, Convert, Close, and Delight.
Q: How often should I blog?
As often as possible! We recommend blogging at least two times per week. Your blog is a tool primarily geared towards attracting potential customers to your website. The more frequently you blog, the more people you are likely to attract. Whether it's twice a week or 15 times a week, the more relevant content you can produce that speaks to your target market, the more successful your blogging efforts will be.
Q: How often should I post on social media?
Like blogging, the primary function of your social media strategy should be to attract and engage potential customers. A strategy that includes posting at least daily, if not more frequently, can certainly help with your inbound marketing efforts. Today's consumer tends to look towards social media to help with purchase decisions. Having a decent following and a current, regularly updated profile can go a long way towards gaining new customers.
Q: What are e-books? Why are they important?
An e-book is an electronic book. It's sort of just what it sounds like. For inbound marketing purposes, e-books provide a way to capture contact information from your leads in exchange for a piece of valuable content that helps them make a decision or solve a problem. Providing people with a free piece of information that is educational and informative can help you build a relationship with consumers who are actively looking for your product or service. And capturing contact information from site visitors who are at different stages in the buyer's journey allows you to follow up with them with additional relevant content and offers as you nurture those leads through the marketing funnel. In short, offering e-books in exchange for contact information allows you to acquire potential customers.
Q: What are infographics? Why are they important?
An infographic is an informational visual that shares information about a specific topic. It's a great way to creatively display information in a format that encourages consumers to share it. Infographics present information in a way that is more exciting and often easier to understand than plain text. Because they are easily shareable and visually appealing, infographics are an important part of your inbound marketing strategy.

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